The San Antonio Silver Stars are now officially the San Antonio Stars, as Spurs Sports & Entertainment is remaking its WNBA franchise ahead of the 2014 season, 1200 WOAI news reports.
"The new look for the Stars provides an updated design that more closely aligns with the brand and feel of our entire Spurs family of teams," Spurs Sports & Entertainment President Rick Pych said.
In addition, HEB has signed on to become the first ever marquee sponsor for the Stars, and the Stars jerseys will have the HEB logo on their fronts.
While commercial placement on sports jerseys is not allowed in the NBA and the NFL, it is common in Latin American and European sports, and is prominent in NASCAR and other racing sports.
The New York Liberty have the logo of Foxwoods Casino on their jerseys, while Microsoft has a marquee sponsorship deal with the Seattle Storm.
"WE have been very fortunate to have HEB as our business and community partner for well over twenty years, and they are the perfect fir to be the first ever marquee sponsor for the Stars," Pych said.
This will be the 12th season for the Stars in San Antonio, and the new name reflects the history of the franchise, which was known as the Utah Starzz before their move to San Antonio in 2003.